Course Details

This course covers the fundamentals of marketing a business using the internet and other digital platforms, including social media, SEO, review sites and other avenues of marketing. It will also outline how to plan your marketing strategy and involve your team in the planning and implementation process of said strategy.

The course also contains an assessment to test learners' understanding, with a requirement of 80% to pass.

Objectives

After completing this course, learners will be able to:

• Assess their skillset.
• Think more actively about marketing.
• Identify online and digital marketing means for a business.
• Understands what benefits effective online and digital marketing can bring to a business.
• Know where to start when forming an online and digital marketing plan.
• Implement online and digital marketing strategies.

Topics covered